Comments (0)
News |  04 Jun 2011 15:57 |  By Poonam

Atul Churamani joins OnMobile India

MUMBAI: Saregama India vice president Atul Churamani has put in his papers after serving the company for more than eight years, and will be joining �OnMobile India' as the head of content division .

June 3rd (yesterday) was Churamani's last day at Saregama,who will join '�OnMobile India' from Wednesday, 15th June.

Confirming the news to Radioandmusic.com Churamani told It has been a fantastic journey and I was able to do a lot at Saregama. I was promoting international business  at the company which will now be looked after by business head-Music Adarsh Gupta."

When asked the reason for leaving Saregama, Churamani added, It was time to move on and explore beyond, and to be able to take an objective view of things you need to get out of the system. At �OnMobile India' I will get more opportunities to explore, and as a consultant with the company I will be setting up the entire operation and will look after the digital front....

Churamani joined Saregama in 2002 and was at the forefront during the set up of  publishing and digital business , he has also expanded the companies network across the globe.

OnMobile is Value Added Services (VAS) company for Mobile, Landline and Media Service Providers across 52 countries.

Insisting that there are more opportunities in digital business for the music industry, Churamani said, The entire industry is focusing on a certain way around the digital business, but I feel that even in the basic settings the engagement between the music labels and the digital side requires more interaction. The marketing element is very critical to this business and I hope that one will foster better relationship between the two industries and unlock a lot of values for the music label....

Atul Churamani has been a part of the music industry since 1987 and has held diverse portfolios from international music marketing to sales and distribution, domestic A&R and the publishing and new media business. In 1988 Atul Churamani was part of the team that set up Magnasound India, When EMI set up its Indian operations in 1998 in the form of Virgin Records (India) Pvt. Ltd., Atul was part of the initial team and was there till 2002 as Director A&R & Marketing 

Tags
Games