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News |  09 Aug 2011 13:39 |  By RnMTeam

AR Rahman's Superheavy releases 'Satyameva Jayathe' on Universal Music

MUMBAI: Oscar winner Indian Music maestro AR Rahman with his newly formed band �Superheavy' has released their second single �Satyameva Jayathe'- an Independence Day special on Universal Music.

The song will be premiered today exclusively by Radio Mirchi 98.3 FM across 22 cities. Satyameva Jayathe will include vocals of international legends Mick Jagger who will croon sanskrit verses of the song along with Rahman, Dave Stewart, Joss Stone and Damian Marley.  The song will be Super Group's second single, after the summer hit track â€?Miracle Worker', which also hits the stores today.

On the release of �Satyameva Jayathe,' AR Rahman said, The Group wanted the single to be a great Indian song; a long dream for me was to take one of the morals of Indian culture which is Satyameva Jayathe and make it as a song. This is historic when Mick Jagger, Joss Stone, Damian '"Jr Gong" Marley and Dave Stewart and me come together for a song like this, it is iconic in a way. I hope people like it....

The much awaited album of the band SuperHeavy is slated to world-wide release on 19 September.

Talking about the promotion of the album, Universal Music India MD Devraj Sanyal said, There is little to say about the massive excitement we have in releasing a single and an album from a line up that is stellar & huge beyond description from our UMGI stable. What is interesting on this deal is the sheer size of the marketing wraparound that we have done for Satyameva Jayathe – From a VH1 Shot by You... which will see the creation & release of the global video of the song made by our fans here in India, to a substantial  ATL & BTL push through our partner Tata Docomo which will promote the song & the album on mass media, to the all India exclusive release of the song in 22 cities simultaneously on Radio Mirchi....

 

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