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News |  15 Jan 2009 13:36 |  By RnMTeam

Anurag Bedi appointed Zee Muzic, ETC head

MUMBAI:  Anurag Bedi, who has been handling All India ad sales for Zee Muzic and ETC since February 2007, has been promoted to business head of the two channels. Bedi will also head Zee Trendz, the lifestyle channel from the Zee stable.

The position fell vacant in December 2008, following the death of Irshwin Balvani.

According to the company, Bedi will continue to head sales for Zee Muzic and ETC Music  Lubna Adam has been appointed as Creative Head of Zee Muzic, ETC Music and Zee Trendz and will report to Anurag Bedi. Vishal Malhotra will head Play TV along with his current responsibility of being Director of Corner Shop, say company officials.

Bedi had moved to Zee  as deputy vice president, sales, from Star, where he had been looking after  the south and west operations of Star Plus and Star One.

Balvani had moved from lifestyle channel Zoom to head Zee Muzic as business head in June 2005. He also held the portfolio of Events for the company and was given additional charge of Play TV in November 2007.

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