MUMBAI: Synergy Media Entertainment Ltd, SMEL a fully owned company of the Bhaskar Group today celebrated the completion of one month of its radio station 94.3 MY FM in the city of Amritsar today.

Receiving tremendous response, the channel was flooded with congratulatory calls and messages from listeners.

However, what really touched the channel, were the completely `Dil Se` calls and messages from listeners who shared birthdays & anniversaries with the channel on on Aug`27. Listeners shared their personal experiences & moments with MY FM and also conveyed how MY FM has given a new lease of life to their existence. They have found a close friend in MY FM who not only listens to them but also advices them on personal front. With MY FM every moment becomes special.

Says, Sukhwinder, a MY FM fan, "MY FM is my `own` channel. I tune in to the channel as soon as I wake up and listen to it wherever I go. It`s my daughter`s birthday today and there is no better way to start the day than to make her listen to her Papa`s wish aired on MY FM with a Birthday song request for her on the station.

Says, Harrish M. Bhatia, Business Head, MY FM, "In just one month, we have received great response from listeners in Amritsar. We are delighted to see such affection from Amritsar. Our listeners have truly accepted us as the channel of their choice. We are glad to celebrate one-month completion and look forward to bringing happiness in the lives of the people of Amritsar everyday!

On the occasion, the channel ran a contest inviting responses from listeners and awarded the best entry as well. In addition, the channel also aired a special interview with actress Neha Dhupia, who shares her birthday with the channel`s one-month anniversary.

MY FM is one of the most exciting brands in the Radio space. With its localized strategy and approach the channel has achieved the number one slot in Chandigarh, Jalandhar and Amritsar. My FM covers 7 states and 17 cities providing wide reach and penetration in their markets.