MUMBAI: To sprout and blossom the budding young musical talents in the country, Sunil Doshi's production house, Alliance Media & entertainment Pvt Ltd will soon launch its verticals all across the country. The talent management company has made an investment of US$4-5mn in the project.

Confirming the development with Radioandmusic.com, Alliance Media & entertainment Pvt CEO & director Sunil Doshi said, We are looking at the young talent in field of music and cinema and are currently investing in setting up a structure in South, North and East of India with artiste representations offices all over India. We are investing about US$4-5mn in the entire set up....

It will be a talent management company going fully into the hive of production activity of alliance media. Some of the films produced by Alliance through its division, handmade Films, are Mixed Doubles & Bheja Fry and this will be a hive of that division,... shares Doshi.

Alliance has recently signed Tamil movie star Dhanush, who has penned and crooned �Why this Kolaveri Di' which has become the biggest internet rage not only in India but also world over.

We have just signed Dhanush last week to look after his endorsements as well his music promotions. Dhanush is a very promosing actor, singer and lyricist and I think we are currently discussing a lot of ideas. He is a great soup boy and we are trying to do a lot of branding around this soup boy. We are very delighted with the acquisition of this talent,... confirms Doshi.

Refusing to divulge any details about Dhanush's promotional plans, Doshi confronts, It is too early to say anything as we have just signed him and are strategizing whether it is going to be promotions, performances etc. We are trying to do various verticals, but currently the priority is to finish the shooting of his film for which the song is made. However, there is a lot of interest from the brands and channels who are very keen to associate with Dhanush. Nothing much has been concretized yet, as we are still at the initial stages....

The company already handles accounts of film personalities like Amitabh Bachchan, Abhishek Bachchan, Rani Mukherjee, Manisha Koirala and many other bollywood celebrities. Doshi also revealed that theAlliance Media is planning to bring a lot of foreign artiste into the country as well.