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News |  10 Feb 2010 | by RnMTeam

Airtel, Reliance Comm to launch mobile application store

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MUMBAI: Bharti Airtel and Reliance Communication, two of India's top telecom operators are planning to launch an online mobile application store opening up a new revenue stream from add-on services such as music and social networking.

While Bharti Airtel launched Airtel App Central, RCom said it will introduce the first version of its mobile applications store under the Reliance Applications Store label, in the country by the end of the month.

Airtel would provide more than 1,250 applications across 25 categories including games, books and social networking on its applications store. Bharti Airtel said the cost is automatically added to the customer's mobile bill or deducted from the available talk-time. Airtel App Central will offer local and regional applications for customers across the country, starting at Rs. 5.

Reliance Communications said the first version of its applications store would go live for GSM customers by the end of February, and by the end of March an expanded version would be available to its CDMA customers as well.

Globally, mobile application stores for companies like Apple, Google, Motorola and BlackBerry has proved extremely popular. In January, telecom operator Aircel, ranked seventh,  which is majority-owned by Malaysia's Maxi was the first Indian operator to announce a mobile applications store, when it signed a deal with software services firm Infosys Technologies.