MUMBAI: To make its presence felt over the web, All India Radio's Shillong station has launched a website, www.airshillong.org in May 2009.

Commenting on the purpose of launching a website, AIR Shillong station director N Shadap says, The website was launched in the last week of May. This is to enable transparency and enable people to know what our initiatives are. It would keep the listeners updated about programmes on a daily basis and increase our listenership base....

The website has an updated commercial rate card for advertisers to keep a tab on the advertising rates online. There is a categorisation of programmes for spot buys and sponsorship of in house programmes with rates varying according to the duration. The website also mentions the rate of booking and rates for hiring the AIR studio in the Meghalaya capital.

Airshillong.org has information on the concessions available for different advertisers, like a 15 per cent discount to state and central government departments, 15 per cent to public sector undertakings, 50 per cent for spots on blood donation, leprosy, cancer, AIDS etc.

The website was outsourced and was designed in coordination with the AIR officials. Still working on adding more content to the website, AIR Shillong plans to integrate interactivity with listeners in the near future.

AIR Shillong is one of the few stations to have ventured into an individual website for their station after the Information and Broadcast Ministry resolved in late 2008 to create website for each AIR station.