MUMBAI:AFA Music Group is planning to launch its own full-service digital music label in early 2008. The label will encompass all aspects of a traditional record label including music distribution, marketing, publishing and merchandising. AFA Music Group plans to launch the label in the first quarter of 2008 and make music downloads, merchandise, art work, photos, and other artist information available through the Company`s Web site, www.afamusic.com.

At that time, the Company will announce additions to its roster of artists and simultaneously launch an aggressive marketing campaign, both domestically and internationally, to promote the label and the artists. AFA Music Group Ltd, President and CEO, Jon Goldwater said, "Our digital music label will be the culmination of what AFA Music Group is: everything under one umbrella. We feel this is the best way to maximize revenue as opposed to going through the old traditional model."