MUMBAI: A Mathew George has been appointed Big FM Delhi sales head. Mathew was earlier workikng as Big FM's Regional Retail Sales Head – North.

Mathew has worked with Bennnett Coleman & Co, and Radio City prior to joining Big FM in 2007.

Commenting on Mathew's appointment, Big FM Delhi station director Ashwin Padmanabhan says, Mathew was already a part of the Big family and has demonstrated his drive, focus and ability to build value for the business, I am delighted to have someone with Mathew's caliber and accomplishments take-on this responsibility. His extensive experience and knowledge of the media industry in the North will help serve and create great solutions for our customers....

Talking about his new role, Mathew said, I am looking forward to building a strong team that offers innovative brand solutions which will help clients use radio more effectively. In the current market scenario, it is important that we offer impactful options to the clients and that would be our core focus. In addition, we also hope to re-define our service levels that set new bench marks in the industry....