MUMBAI: As Olympics fever is slowly gripping the nation, international music channel 9XO has unveiled a property titled ‘Song-O-Lympics’ celebrating the splendour of the London Olympics.
The unique programming initiative will be aired for around three weeks and culminate in tune with the closing ceremony of the games. The property will be aired throughout the day and feature music videos of renowned artistes like Rihanna, Justin Beiber, Jennifer Lopez and Nicki Minaj amongst others from pop, dance and hip-hop genres.
Speaking about the initiative with Radioandmusic.com, 9XO head of programming Luke Kenny said, “We wanted to test the popularity of the songs and this was the best way of pitching it and also celebrating the Olympics fever alongside. We have selected a special playlist which will air during this period and we feel it is a good way to engage our target audience in terms of content and visibility.”
Viewers can also vote for their favourite artiste across various genres on the channel’s website or their facebook page. Based on the votes received at the end of every week, the channel will award gold, silver and bronze medals to the top three artistes with the maximum number of votes. 9XO has also created exclusive promos for the initiative showcasing the artistes and the medals.
As part of the celebrations, 9XO will also randomly select group of people who have voted the maximum for the artistes and gift them exclusive merchandise from the channel. “The voting and playlists will go on all day on rotation and the viewers can vote as much as they want for their favourite artistes. At the end of the week, the winning singer will be awarded gold medal and we will also select a group of voters randomly who have voted the most throughout the property. The selected voters will stand a chance to win merchandise,” he added.
International music is currently undergoing resurgence in terms of its demand and consumption. With the youth becoming aware of the increasing platforms to consume music, the music channels are constantly on a path to innovate, create and offer. Similarly, 9XO also has major plans scheduled for the year ahead and is set to keep itself ahead of all other competition.
MUMBAI: As Olympics fever is slowly gripping the nation, international music channel 9XO has unveiled a property titled ‘Song-O-Lympics’ celebrating the splendour of the London Olympics.
The unique programming initiative will be aired for around three weeks and culminate in tune with the closing ceremony of the games. The property will be aired throughout the day and feature music videos of renowned artistes like Rihanna, Justin Beiber, Jennifer Lopez and Nicki Minaj amongst others from pop, dance and hip-hop genres.
Speaking about the initiative with Radioandmusic.com, 9XO head of programming Luke Kenny said, “We wanted to test the popularity of the songs and this was the best way of pitching it and also celebrating the Olympics fever alongside. We have selected a special playlist which will air during this period and we feel it is a good way to engage our target audience in terms of content and visibility.”
Viewers can also vote for their favourite artiste across various genres on the channel’s website or their facebook page. Based on the votes received at the end of every week, the channel will award gold, silver and bronze medals to the top three artistes with the maximum number of votes. 9XO has also created exclusive promos for the initiative showcasing the artistes and the medals.
As part of the celebrations, 9XO will also randomly select group of people who have voted the maximum for the artistes and gift them exclusive merchandise from the channel. “The voting and playlists will go on all day on rotation and the viewers can vote as much as they want for their favourite artistes. At the end of the week, the winning singer will be awarded gold medal and we will also select a group of voters randomly who have voted the most throughout the property. The selected voters will stand a chance to win merchandise,” he added.
International music is currently undergoing resurgence in terms of its demand and consumption. With the youth becoming aware of the increasing platforms to consume music, the music channels are constantly on a path to innovate, create and offer. Similarly, 9XO also has major plans scheduled for the year ahead and is set to keep itself ahead of all other competition.
