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News |  30 Dec 2011 18:06 |  By RnMTeam

9XM ties up with Hungama; launches IVR radio, online and mobile music store

MUMBAI: The two majors in the music business, 9XM and Hungama, have collaborated and launched an IVR radio, online and mobile bollywood music store.

�' offers music lovers an opportunity to sample, select and download their favourite Bollywood songs and movie trailers from a catalogue of over 1,00,000 songs across various genres. The store will facilitate music across various digital media at competitive price points.

�9XM Radio' will air non-stop Bollywood songs, celebrity interviews and Bade's Chote's Bakwaas. Viewers can also set latest songs aired on the channel as Caller tunes.

Through this association all the animated characters of 9XM like Bade- Chote, Beetel Nuts, Falli balli and Bheegi Billi will be available on mobile.

Speaking on the initiative, 9X Media Group VP - Digital Vibha Gosher said, Bollywood music has become an integral part of our lives. 9XM viewers can now consume our content and enjoy the best Bollywood songs at their own convenience. We are pleased to partner with for these unique initiatives where music lovers can download the latest movie ringtones, trailers, wall papers of their favourite stars and the iconic 9XM characters on their devices on the go....

According to a recent study, the digital music business will surpass physical music sales due to mobile music downloads in India.