MUMBAI: 9XM has collaborated with Sony Music India for releasing a version of popular song �Kolaveri Di' starring its animated character Bheegi Billi.

Titled �Why is Bheegi Billi Just Like This', the animated version, developed by the in-house team at 9XM, showcases various �oops moments' faced by Bheegi Billi.

Sony Music India marketing director Sanujeet Bhujabal said, Kolaveri Di has become an anthem where in people across the globe are humming the song and creating their own versions. We are happy to be associated with 9XM where in the song and its concept will be featured in a new creative format and I am sure people will enjoy this too....

Speaking on the initiative, 9XM head of programming Amar Tidke said We are pleased to collaborate with Sony Music India and present our viewers with a kickass animated version of Kolaveri Di. It is our constant endeavor to provide content on the channel that is not only entertaining but also current and topical....