MUMBAI: 9X Media, which operates Bollywood music channel 9XM, is gearing up to launch another Hindi music channel, 9X Jalwa, on 25 February.

9X Jalwa, touted as a “timeless Bollywood music channel” will follow the same business model of playing back-to-back Bollywood music with humour-led character’s interstitials and trivia-based slate-shows.

The new channel will air the songs since 1965 till 2000.

“We are launching 9X Jalwa on 25 February. The channel will play timeless hit music with melodies from 1965 till 2000. Competitors are airing either half-hour or one-hour slots. Our viewers will get a platform to visit anytime for this music. We see a tremendous opportunity here,” 9X Media Sr VP and head – new business Punit Pandey told Indiantelevision.com.

Some of the shows on 9X Jalwa will include Halkat Sawal, Kassette Kahaniyan and Bolly Brands. These shows will provide viewers with anecdotes from Bollywood’s golden and timeless era.

The channel will also have special bands dedicated to various moods of music. Some of the bands on 9X Jalwa include Melody Zindabad, Dil Se and Blockbuster Beats.

9X Media Sr VP and head of programming Amar Tirke said, “We have handpicked over 2000 songs for airing on the channel initially. Viewers will relive the golden era of Bollywood melodies on 9X Jalwa. You will have to see it to believe it.”

9X Jalwa will be a free-to-air channel and in first phase of launch, will be available on cable and satellite homes in India. Similar to other channels in the 9X Media bouquet, 9X Jalwa will also have a live streaming facility through its website – www.9xjalwa.in.

The group has recently launched Punjabi music channel 9X Tashan and Marathi music channel 9X Jhakaas.

MUMBAI: 9X Media, which operates Bollywood music channel 9XM, is gearing up to launch another Hindi music channel, 9X Jalwa, on 25 February.

9X Jalwa, touted as a “timeless Bollywood music channel” will follow the same business model of playing back-to-back Bollywood music with humour-led character’s interstitials and trivia-based slate-shows.

The new channel will air the songs since 1965 till 2000.

“We are launching 9X Jalwa on 25 February. The channel will play timeless hit music with melodies from 1965 till 2000. Competitors are airing either half-hour or one-hour slots. Our viewers will get a platform to visit anytime for this music. We see a tremendous opportunity here,” 9X Media Sr VP and head – new business Punit Pandey told Indiantelevision.com.

Some of the shows on 9X Jalwa will include Halkat Sawal, Kassette Kahaniyan and Bolly Brands. These shows will provide viewers with anecdotes from Bollywood’s golden and timeless era.

The channel will also have special bands dedicated to various moods of music. Some of the bands on 9X Jalwa include Melody Zindabad, Dil Se and Blockbuster Beats.

9X Media Sr VP and head of programming Amar Tirke said, “We have handpicked over 2000 songs for airing on the channel initially. Viewers will relive the golden era of Bollywood melodies on 9X Jalwa. You will have to see it to believe it.”

9X Jalwa will be a free-to-air channel and in first phase of launch, will be available on cable and satellite homes in India. Similar to other channels in the 9X Media bouquet, 9X Jalwa will also have a live streaming facility through its website – www.9xjalwa.in.

The group has recently launched Punjabi music channel 9X Tashan and Marathi music channel 9X Jhakaas.