MUMBAI: Expanding its content offering across the world, 9X Jalwa has partnered with Yamgo TV to make its bollywood content available on the channel in various countries.

Music fans can now access the animated humour content with a bollywood theme along with short format shows like ‘Halkat Sawal’, ‘Kauwaa Kauwaa’ and bollywood trivia, which is available on mobile platforms through Yamgo TV for free. Viewers can visit the mobile website of Yamgo or download their free app from Google Play or iTunes app store.

Commenting on the initiative, 9X Media SVP – Digital Vibha Gosher said, “9X Jalwa is the third channel from 9X Media Group to be launched on the Yamgo network. Earlier in 2012 we launched 9XM and 9X Tashan. With the rise in demand for entertainment on the go, our association with Yamgo enables us to reach out to the viewers across the globe through their mobile TV platform. This association further strengthens the reach of 9X Jalwa as it makes it possible for the Bollywood music fans to enjoy the animated humour offerings from the channel.”

While ‘Halkat Sawal’ features two animated characters ‘Sawal’ who asks rapid fire questions and ‘Halkat’ who tries to answer them without losing his mind-until eventually he loses everything, ‘Kauwaa Kauwaa’ is about two crows who think they know everything about bollywood and make viewers laugh with their antics.

Yamgo TV now has over 15 popular bollywood channels including four film channels which include the genres of romance, comedy, action and adventure movies.

Yamgo TV CEO Ian Mullins said, “9X Jalwa is a fantastic new addition to Yamgo. It delivers great programming that a variety of age groups will love. Bollywood is a key genre that we offer on Yamgo. We have the biggest and best brands and 9X Jalwa is a great example of what viewers can expect to find on the Yamgo network.”