MUMBAI: In an interesting attempt to connect with its listeners, 94.3 My FM is providing a great opportunity for the people to create their own radio station at My FM. The 94.3 My FM team has flagged of The Radio Survey... where every listener can simply fill up their preferences for what they want to go on air. The week long survey is being conducted across different groups like youngsters, housewives, traders, students, professionals etc. The motive of the survey is to gauge the music preference of the people as well as their choice of other content like Bollywood gossip, general news, sports updates or the local news etc. this research will throw up interesting results on listener preferences and choices about radio, a medium that belongs to the masses.

The survey is already on track and the forms are available in Dainik Bhaskar and DNA. The forms can also be filled online at http://survey.Myfmindia.com. Duly filled forms can be submitted at the listed Classified Depots, My FM offices and also with the Team My FM in each city is already visiting different areas like Colleges, Housing Complexes and the Busy Shopping Areas. The survey is being conducted across 7 major cities including Indore, Jaipur, Chandigarh, Raipur, Bhopal, Ahmedabad and Nagpur.

94.3 My FM's Radio Survey is to empower people by taking into account their choices & preferences on music & content of their own Radio Station – My FM.... Full Page Ads are being placed in Dainik Bhaskar and the DNA to promote the survey. Awareness about the survey is also being created on My FM, making people look for survey forms in the morning newspaper. Participants in the survey also stand a chance to get a surprise gift from My FM.

Commenting on the initiative, 94.3 My FM's COO – Mr. Harrish M Bhatia said, My FM has always been a listener's medium and through this Radio Survey, 94.3 My FM plans to connect with its listeners to integrate their preferences and choices into My FM, a radio station they can truly call their own...