MUMBAI:Synergy Media Entertainment Ltd, SMEL a fully owned company of the Bhaskar Group recently launched '943 Dil Se'contest for the listeners of Bhopal.

Listeners who have any two digits from amongst 9, 4 and 3 in any of these categories i.e. their date of birth, anniversary, bank account, insurance policies, telephone no (cell plus landline), vehicle registration no. and license, debit and credit card will have to send an SMS. The winners are short listed on an hourly and daily basis and are offered bumper prizes.

The contest has become a rage in the city and has received overwhelming response from the people of Bhopal. 94.3 MY FM has received over 1, 25, 000 SMSes within a week of the beginning of the activity.

Says Harrish M Bhatia, Business Head, MY FM, "I am really excited with the way 94.3 MY FM has gained momentum in Bhopal. Our listener ship has multiplied many folds and the credit goes to both our marketing and programming team."

Says Viplove Gupte, National Programming Head, MY FM, "943 Dil Se"contest coupled with our close to heart programming and witty RJs has worked wonders in the city. We have got tremendous response and going by that we are planning to do some more activities like this."

Adds Mr. Ranajit Chatterjee, Station Head, MY FM Bhopal, "The 943 Dil Se contest was the first contest run by MY FM Bhopal, the response we received from our listeners was exceptional. We hope to continue such activities to keep our listeners consistently involved and engaged."