MUMBAI: Radio Mirchi has announced the seventh edition of the Mirchi Kaan Awards, to felicitate creative excellence in radio advertising scheduled to be held on 3 September.
The jury got together on 23 August to shortlist the most exciting works in radio advertising. The meet also saw the face of Kaan awards this year – Grannyji, make an appearance and interact with the jury. This unique character conceptualized by McCann Erickson Mumbai has been part of the Kaan campaign and was launched through the Kaan microsite www.evengrannycancrackit.com about a month ago. She has also been interacting with the ad fraternity thorough social networking site facebook id – Grannyji....
The seventh edition of the Kaan Awards received entries across 14 categories vying with each other for the Gold, Silver & Bronze awards. Other awards include Client of the Year for the most outstanding advertiser of 2009, Radio Writer of the Year, Agency of the Year, Production House of the Year and the Voice of the Year. And to top the list, the Crystal Award will be awarded to the most outstanding Radio Commercial of the Year. This year also saw the introduction of two new awards– the Best Use of Radio as a Medium and Best Radio Creative of the Year – Clients' Choice.
Commenting the initiative of recognizing brilliance in radio through the 7th Mirchi Kaan Awards, EVP – strategy & marketing Sujata Bhatt said, The best minds in advertising have joined forces to confer honours on the best works in radio that we have seen this year. With the awards into their 7th year now, we are very happy with the kind of response we continue to get from our partners in the advertising community...
McCann Erickson executive chairman & regional creative director Asia Pacific Prasoon Joshi commented, Radio is a writers' medium ..it is tougher than other advertising media..Radio advertising is about the idea, the writing and finally the execution, unless you get all these right , you cannot have an effective radio ad..it is also tough because it doesn't have a captive audience like TV and print .....
BBDO India chairman and national creative director Josy Paul added, The overall quality of radio advertising is good this year, however one hasn't seen any break through ads …India is a country which has a very rich soundscape, many languages, very expressive people… In this kind of social environment it is difficult to create impactful radio ads which rely only on sound - since the expectations are so much more…....
MUMBAI: Radio Mirchi has announced the seventh edition of the Mirchi Kaan Awards, to felicitate creative excellence in radio advertising scheduled to be held on 3 September.
The jury got together on 23 August to shortlist the most exciting works in radio advertising. The meet also saw the face of Kaan awards this year – Grannyji, make an appearance and interact with the jury. This unique character conceptualized by McCann Erickson Mumbai has been part of the Kaan campaign and was launched through the Kaan microsite www.evengrannycancrackit.com about a month ago. She has also been interacting with the ad fraternity thorough social networking site facebook id – Grannyji....
The seventh edition of the Kaan Awards received entries across 14 categories vying with each other for the Gold, Silver & Bronze awards. Other awards include Client of the Year for the most outstanding advertiser of 2009, Radio Writer of the Year, Agency of the Year, Production House of the Year and the Voice of the Year. And to top the list, the Crystal Award will be awarded to the most outstanding Radio Commercial of the Year. This year also saw the introduction of two new awards– the Best Use of Radio as a Medium and Best Radio Creative of the Year – Clients' Choice.
Commenting the initiative of recognizing brilliance in radio through the 7th Mirchi Kaan Awards, EVP – strategy & marketing Sujata Bhatt said, The best minds in advertising have joined forces to confer honours on the best works in radio that we have seen this year. With the awards into their 7th year now, we are very happy with the kind of response we continue to get from our partners in the advertising community...
McCann Erickson executive chairman & regional creative director Asia Pacific Prasoon Joshi commented, Radio is a writers' medium ..it is tougher than other advertising media..Radio advertising is about the idea, the writing and finally the execution, unless you get all these right , you cannot have an effective radio ad..it is also tough because it doesn't have a captive audience like TV and print .....
BBDO India chairman and national creative director Josy Paul added, The overall quality of radio advertising is good this year, however one hasn't seen any break through ads …India is a country which has a very rich soundscape, many languages, very expressive people… In this
kind of social environment it is difficult to create impactful radio ads which rely only on sound - since the expectations are so much more…....
