MUMBAI: RightsFlow today announced an agreement with YouTube to assist with music rights management  The deal allows YouTube to enlist RightsFlow's help in processing and managing music rights.

David G. King, YouTube Product Manager responsible for rights management, said, "We are excited to be working with RightsFlow to help address the complexities around music rights management."

Patrick Sullivan, RightsFlow President/CEO, added, "We are pleased to be working with the premier online video community to expedite rights administration and drive royalty revenues for publishers and songwriters  Our agile technology platform and skilled staff enable us to effectively manage the accelerating traffic flow through YouTube's intersection of content and commerce."