MUMBAI: With the elections just around the corner, BIG 92.7 FM, Chennai's only station that plays music which reflects the mood of Chennai has come up with a unique on-air and on-ground campaign titled â€?Vote Podalana'  to create awareness on the importance of voting. In continuation to the same a walkathon by kids was held today at Besant Nagar beach in association with Janagrahaa and Kids caf?©. The walkathon was flagged off by Mr. Naresh Gupta, State Electoral Officer along with RJ BIG Dheena of BIG 92.7 FM.

â€?Vote Podalana' is a week long election special programme on-air and on-ground  which is aimed at giving listeners a completely local flavor of the forthcoming elections in a smart & witty manner. â€?Vote Podalana' will stress on the importance of voting and will have interviews of specialists on various aspects of elections. The on-air programme will be high on interaction where listeners can get their doubts on elections cleared. RJs of BIG 92.7 FM will also interact with listeners on elections during their regular outdoor broadcasting shows.

Commenting on the campaign, Mr. P.B Ramaswamy, Cluster Head, BIG 92.7 FM TamilNadu said, BIG 92.7 FM Chennai is committed to empowering listeners by providing them with relevant information about the forthcoming elections in a smart & witty fashion, which will compel them to franchise their right to vote. Vote Podalana has been conceptualized keeping in mind the prevailing mood of city and we believe this campaign will create a sizeable impact in terms of awareness creation during this election....