MUMBAI: Verizon FiOS and Music Choice(R) announced today that SWRV(TM)--the first 24/7 interactive music video network that puts the viewers in control has launched in all FiOS TV markets. The 24/7 linear channel is available to FiOS TV Extreme HD and Ultimate HD customers nationwide on channel 1799.

From creating and starring in video dedications, to voting for the next video to play, and even taking over their own show, viewers can interact with and control SWRV content through their mobile devices and online at http://www.swrv.tv . SWRV features primarily mainstream pop and hit-driven music videos as well as a full schedule of interactive programs.

"We're pleased to have SWRV join our lineup. It's a great addition to the music channel offerings on FiOS TV and its interactive capability for viewers gives music lovers a chance to participate in what they see and hear," said vice president -- programming and marketing for Verizon FiOS TV Terry Denson.

"There's no denying that interactivity is a big direction for TV and SWRV is up to the task of leading that charge," stated Dave Del Beccaro, President and CEO at Music Choice. "It's clear that today's generation of music fans are interested in having a say and participating in their programs; we're excited to be giving them a music video network they can control and be a part of, while also connecting with their friends in their existing social networks."

SWRV is currently available throughout the US via several providers including Cox Communications and AT& T U-verse. SWRV will continue to roll out to millions of homes nationwide through tiered roll-outs by multiple providers.