MUMBAI: UTV Bindaas has partnered with India's happiest music festival, Bacardi NH7 Weekender, to be held in Pune from the 18 - 20th of November and UTV Interactive, the digital arm of UTV will be streaming it live on YouTube, Facebook and Indiatimes to over 2 million Facebook fans and millions of web users.

This year at Bacardi NH7 Weekender, Grammy winner Imogen Heap and British house DJ Basement Jaxx will headline the festival, along with over 50 other artists, including Indian Ocean and Pentagram. The live stream of the festival will see an unprecedented 48 hours of great music featuring the biggest international and Indian acts performing live on your computer screen.

Bands will be playing simultaneously on three stages: The Bacardi Black Rock Arena, The Dewarists Stage and the Eristoff Wolves Den. The live stream of the event will include real-time Facebook updates from the venue and on-demand videos. Users will be able to switch between multiple stages to watch their favorite bands.

Sameer Pitalwalla, Sr. Vice President, UTV Interactive, said, We are happy to bring the Bacardi NH7 Weekender to our web audience across platforms. Being able to see all the bands across all the stages from the comfort of your home along with your Facebook friends is going to be a whole new concert experience and we are glad to be the ones setting the trend....

Vijay Nair, CEO, OML, said "We are really excited to partner with UTV Bindass to bring the Bacardi NH7 Weekender live across UTV's properties on Facebook and YouTube. While we'd have loved to have people experience the festival on ground, we are glad that they can see the vibe of the festival live. UTV Bindass has ensured that streams from multiple stages are available for their web audience to pick and choose what they want to see"