MUMBAI: UrFilez, a digital music provider in the Middle East, Africa and Asia, has launched a music streaming service in Bahrain to empower mobile phone users to get unlimited music on the go. UrFilez Music App is available for multiple platforms and devices, including iPhone, Blackberry, and Android phones.

"There's a growing demand for music in the emerging markets and people in Bahrain are constantly looking for services that give them easy access to their favorite music," said Hassan Miah, CEO of UrFilez. "With the UrFilez Music App, not only can users stream music 24/7 without having to compromise their budget, but they can access unlimited music anywhere they go."

UrFilez recently formed a partnership with Batelco, one of the leading telecom companies in Bahrain. "Now with our partnership with Batelco, one of the largest telecom companies in Bahrain, Batelco users in Bahrain can now use the UrFilez Music App for FREE to stream unlimited music to their mobile phones," says Miah. "UrFilez is committed to staying at the forefront of digital music technology to make sure that users can easily tap into a rich variety of regional and international music by all major record labels."

"This is great news, especially for the youth market that has a huge demand for music on their mobiles. With a vast choice of international music, UrFilez and Batelco will be a winning combination," said Batelco Group General Manager Media Relations Ahmed Al Janahi.

The app can be easily downloaded from online stores such as Apple's AppStore, Android Marketplace and UrFilez.com. UrFilez Music App uses a ground-breaking music recommendation engine that analyzes the beat, tempo and genre of the music being played. With a simple tap on the screen users can tell the app which tracks they "like" and "dislike." Based on this influence, it automatically chooses similar music and personalizes their radio channel according to their taste in music.

Batelco users can now enjoy music from all the prominent international major labels as well as local and regional Arab artists.