MUMBAI: Techzone, the largest aggregators, developers, publishers and distributors of entertainment content has partnered with AC Tech- Anna University Kalakrithi 2013, the grand inter-collegiate cultural event of AC Tech- Anna University, Chennai as the Technology partner for providing a mobile platform for the participants that offers real-time SMS updates and information about the various events scheduled, their dates and timings, celebrities involved, venue and more by simply messaging Kalakrithi to 56060.

Along with the real time updates, the participants will also be delighted with free access to unlimited international music via Techzone’s music portal PLAYGROUND.

Keeping in mind the technical background of the students, Techzone will also power a special event called APPSTER. This is an opportunity for the students to come up with an innovative and creative APP idea and get a chance to win a grand cash prize and also be a part of the team developing the winning APP on Android and iOS.

Commenting on the official tie-up with Kalakrithi, Techzone MD Naveen Bhandari said, “Kalakrithi is an ingrained part of the Chennai city and has developed to become one of the oldest and the biggest events in south India. We are extremely excited to be a part of AC Tech- Anna University Kalakrithi 2013 which is expecting to see an amalgam of students across cities. We are proud to offer our services to Kalakrithi and are excited to get a chance to become a one stop on-the-go voice of Kalakrithi 2013. After APPSTER, I hope to work with some of the brightest and most innovative minds to create something truly remarkable.”

Kalakrithi 2013 president A G Kavitharun said, “We are very proud to be associated with Techzone for updating the audience about Kalakrithi 2013. Till last year, we have been spreading awareness about Kalakrithi through traditional methods. Tying up with Techzone has raised our level and has helped us give a high tech appeal to Kalakrithi 2013. The students can just SMS Kalakrithi to 56060 and get updates about the entire event, schedules etc. at the event. This facility will surely help us to connect with the students at a faster and much innovative level.”

AC Tech- Anna University Kalakrithi 2013 has a huge following amongst the young masses. This three-day (13-16 February 2013) fest will be a tribute to the 200 year old university and is expecting a foot fall of 10, 000. AC Tech- Anna University Kalakrithi promises to be like every other in terms of quality and standards, and unlike any other in terms of newer initiatives and greater audiences. It is one of the most anticipated festivals amongst the South Indian students. This year, the students plan to spread awareness and motivate the other students to initiate organ donations and volunteer for the noble cause.