MUMBAI: Four time Grammy winner Taylor Swift has become a big a star in the card aisle, in addition to on stage, thanks to her popular line of cards with the American Greetings Corporation (NYSE: AM), and now the successful partnership is extending beyond paper cards and online greetings. Today the greeting card company announced the launch of a new page at AmericanGreetings.com that will feature tips on how to "Speak Now," highlights of the latest Taylor products at retail and online, and, beginning this holiday season, special promotions that fans and card enthusiasts are sure to love.

Always looking for innovative ways to assist consumers in enhancing their relationships, American Greetings has worked closely with Taylor to bring her distinct sensibilities and perspectives to an even larger audience, and this new page is a perfect example of these efforts.

"What makes Taylor's cards so popular is that her messages are heartfelt while still being really candid and unique," states Lindsay Kalback of the Taylor Swift brand management team at American Greetings. "We wanted to find a way to bring that casual style and creative spirit to even more of her fans and greeting card enthusiasts alike, and we are very excited to be launching this new page to help us to do just that."

Since the partnership was announced in the winter of 2009, the Taylor Swift collection of paper cards and online greetings have become a favorite of consumers of all ages. Each new series has been eagerly anticipated by her fan base and quickly sought out upon their arrival at retail. A brand new series of 13 online postcards have just been introduced at AmericanGreetings.com, which provide an opportunity to seize that moment when a person pops in your mind and tell them you're thinking about them--to speak now! The postcards can be sent via email or posted right on their Facebook wall so everyone can see. Next up, paper cards, ornaments, and boxed cards will be arriving at retailers in time to celebrate Taylor's favorite holiday-Christmas!