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Press Release |  23 Apr 2010 10:51 |  By RnMTeam

Sushmita Sen crowns 'I Am Princess 2010'

MUMBAI: I AM She 2010 Miss Universe India pageant, the official preliminary to the 2010 Miss Universe Pageant, held the �I AM Princess 2010? contest at Bal Bhavan-Shraddha Vihar Society of the Helpers of Mary, today. "I AM Princess 2010" is a platform whereby Sushmita aims at providing girls under 18 a chance to be crowned �I AM Princess 2010?.

To maximize the reach, the contest was held at various platforms like radio 92.7 Big FM (official radio partner), digital - Facebook & I AM She website (through Hungama - official digital partner) and Bal Bhavan (NGO). The winners for radio and digital were chosen earlier by answering a simple question:... How will you change the world?" The NGO winner was chosen today through a talent round held at Bal Bhavan-Shraddha Vihar Society. Sushmita?s penchant for the cause of young girls is well known and this is another step towards empowering them. The girls at Bal Bhavan put together a spectacular show and displayed talents like painting, singing, etc.

The three lucky winners were crowned "I AM Princess 2010" by Sushmita Sen.

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