MUMBAI: Starting Sunday - 14 July, Sony MIX's viewers and Fever 104 FM's listeners shall have best of both worlds. RJ Anurag Pandey best known as Picture Pandey shall play host to listeners of Fever 104 FM and viewers of Sony MIX in a first of its kind venture 'TV Ka Pehla Radio Show' (TKPRS) which will simultaneously go on-air on both channels.

From the studios of Fever 104 FM, TKPRS promises a bouquet of entertainment in this three segmented show. The first segment will be a delectable tete a tete with bollywood celebrities sharing their first hand experiences. This shall be followed by interesting viewer & listener contest and requests drawn from social media networks. The show will be an absolute treat for any music lover.

The forty five minutes show wraps up with a segment completely dedicated to music artistes composers, singers and lyricists who will share unheard of anecdotes about their compositions to enrich your musical experience.

Picture Pandey is hugely popular on radio and enriches his listeners by bringing them closer to bollywood and its latest happenings. He eats, breathes and lives bollywood. Socializing with film makers and other celebrities, happenings on the movie shoots or in the lives of the stars are just regular catching up for him! World through the eyes of Picture Pandey is glossy, glamorous and filled with life.

Commenting on the new show Sony MAX & Sony MIX executive vice president & business head Neeraj Vyas, says “This innovative new concept will set a landmark in the music industry. It will be a great delight for all the music enthusiasts giving a different musical experience. We are happy to have Fever 104 FM and Anurag Pandey on board for this show. We will continue to bring such unique and creative shows loaded with more and more musical entertainment and keep up our reputation as the destination channel for music.”

Commenting on the initiative, Radio & Entertainment, HT media business head Harshad Jain, adds, “Fever is all about the music and it can’t better than associating with a TV partner that also lives to the same promise. Our partnership with Sony MIX is aimed towards bringing radio alive on TV and engaging audiences across both the mediums. We have always believed in offering a unique product and this is a step in the same direction. Listeners love Anurag on radio and we are sure this will now extend to TV”.

Adds RJ Anurag Pandey “It’s a revolution that will break the barrier between Radio and Television. I have been associated with radio from the past 20 years and have touched so many lives but now with radio on television the numbers will only multiply.”