MUMBAI: Sony India celebrates the spirit of Independence Day by unveiling a national youth engagement activity – “24 Cameras.24 hours.24 Schools”. This campaign will offer a chance to photography enthusiasts in 24 schools across India to use Sony Alpha cameras to capture the ‘Life of India’ on Independence Day.

On Independence Day, that is 15th August, at least 15 participants from each of the 24 schools will go all-out to capture the ‘Life of India’ and upload their pictures on Sony India’s facebook page. Once all the pictures are uploaded, voting for the best picture from each school will happen from 16th – 20th Aug. All Sony India facebook page fans can cast their vote by pressing the ‘Like’ button for their favourite picture. The pictures with maximum ‘Likes’ from each of the 24 schools along with Sony’s internal jury, will select 24 winners and each of them will take home a brand new Sony Alpha camera and lens.

Sony India marketing communications deputy GM Ryusuke Fukushima said, “Sony’s Independence Day campaign theme – ‘Life of India’  in 24 hours lets students have an experience of Sony Alpha cameras and showcase what independence means to them through their photographs.”. He added saying, “With this campaign, we also create awareness about Sony Alpha cameras among photography students and foster next generation of pro- Alpha camera users.”

Some Participating schools include Xavier Institute of Communications and The Shari Academy in Mumbai; Mahesh Hariani's Photography Classes, National Institute of Creative Communication, Srishti School of Art, Design & Technology and  Bengaluru School of Art & Photography in Bengaluru; The Indian Institute of Digital Art and Animation in Kolkata; Kala Bhumi Institute of fine arts in Delhi; International Media Institute in Gurgaon;  Lighthouse Institute for Modern Day Careers in Indore; Camshot Academy in Pune; Visualite Photography Academy in Chennai and Chetna Media institute in Thrissur.