MUMBAI: And what a night Mumbai saw! There was hysteria all around as the Bacardi Sean Kingston India Tour 2010 kick started in Mumbai and chart topping Sean Kingston performed live before hundreds of fans at the Hard Rock Caf?©. Throwing down the hottest club tracks, â€?Fire Burning' and â€?Letting Go', Sean Kingston had the crowds completely immersed in the Bacardi experience.

Bacardi has always been synonymous with cutting edge international music experiences and hence Hard Rock Cafe was the only befitting venue to partner with on such an initiative.

Talking about this association, Arvind Krishnan, GM- Marketing, Bacardi India Private Limited said, Bacardi has always been committed towards providing unprecedented musical experiences to its core audience. By getting Sean Kingston for his first ever tour to India; we hope to further strengthen this commitment. Sean is a popular face on the international music scene and it was great to see the crowd in Mumbai enjoy his music to the fullest. Seeing the response in Mumbai, I am really excited about his shows in Delhi, Bangalore & Pune now....

Amit Keswani, VP- Sales and Marketing, JSM Corporation Private Limited said We are proud to bring Sean Kingston to Hard Rock Caf?©- Mumbai and to offer a never before night of fun and enjoyment to all our customers....

Buzzing about his first-ever live tour to India, pop sensation Sean Kingston said, I have always wanted to perform in India and meet my fans here. India, as a country, has always excited me- and I have been waiting for the right opportunity for me to visit for some time now. . What's cool is that both Bacardi & Hard Rock Caf?© are as big in India as they are in the USA!  It has been a great experience so far- the crowds in Mumbai were truly amazing, and I am super-charged to perform in Delhi, Bangalore and Pune too!...

Over the years, on the back of trend-setting endeavors such as the Bacardi Blast and Mixbacardi.com, Bacardi has now come to be regarded as India's leading promoter of live musical experiences. The year 2009 saw Bacardi bringing in an array of resident DJs from the Ministry of Sound to India across 4 consecutive months, taking India's top DJs for the first time to 18 select cities of India, and ending the year on a high note with the Bacardi Blast in Goa in December, featuring leading International acts such as Chicane and Sister Bliss. The year 2010 already saw the chart-topping Edward Maya India Tour and the hip hop sensation Flo Rida India Tour. Bringing in Sean Kingston today sees Bacardi reinforcing its brand message through presenting an unprecedented international musical experience to Bacardi lovers across the country.