RnM Team    09 Oct 09 10:42 IST

MUMBAI: Red FM the Superhit radio station announced their Diwali celebrations with mega cash prize and goodies for all their listeners in Delhi and Mumbai.

Red FM Mumbai carries a unique theme of Guess the Cash, an hourly contest, where, every hour the RJ's will announce the cash they have in hand, and during the course of the hour will randomly add / subtract money to their kitty. Listeners who guess the correct balance on hand at the end of the hour can win the entire Cash Balance as the Prize!

For Delhiites, a 2 week long station promotion called �Aap Ki Diwali, Red FM Ka Deewala' has Red FM promising AGAR GAANA HUA BAAP KA…TOH 9.35 LAKH AAPKA.... Red FM is challenging listeners to SMS if they hear songs that are �Old' on Red FM. If listener's catch any song from the pre-2000s era i.e. �Baap Ke Zamane ka gana' they get to win the mega bumper cash award of Rs. 9.35 lakhs.

Red FM has also partnered with one of the best & oldest Diwali Mela in Delhi; The Sunder Nagar Diwali Mela. This 2-day carnival (10 & 11 Oct) is organized every year @ Sunder Nagar ground is one of the biggest Diwali melas in town and attracts more than 20,000 people every year  Through this association Red FM is giving its listeners a chance to experience true diwali festivities as well as win loads of prizes.

Commenting on this promo Anuj Singh, National Marketing Head and West Head, Red FM said, Diwali is truly the most auspicious time of the year, it's the time for gifts, bakshis, mithais and loads of fun with one's family. Keeping this theme in mind, we at Red FM are committed towards making this Diwali absolutely spectacular for our listeners, be it playing the latest superhit music or giving away loads of cash to bring in the festive season Red FM is committed towards making this Diwali truly Dhammal!...

Apart from the mega bumper prize and hourly cash showers, there will be listener testimonials, Celeb bytes along with many trivia contests to off-load Diwali goodies to listeners through out this Diwali festive week (till 16th Oct'09).

It pays to listen to 93.5 Red FM (literally).

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