MUMBAI: Red FM Mumbai, the station of expression for millions of music lovers now empowers the listeners of Red FM with the ?‹?“Red Mike - a tool that will give them an opportunity to bajaao issues relevant to them!!!A Series of on-ground activities have been planned to bring alive the RED MIKE in the lives of Mumbaikars. Right from playing their favourite music to bajaaoing issues, Red FM listeners can now experience the brand attitude of the radio station in their daily lives.

Every week on the radio station, Red Mike has been bajaaoing three issues selected by Mumbaikars, and has received tremendous response from the listeners so far. The on-ground activities are an extension of the on-air experience that will now touch listeners directly in their day to day life. On ground initiatives like Red Mike Float, Red Mike Booths and Red Mike Gold Cabs have created a buzz across every nook and corner of the city. Red Mike Booths have been placed in Malls and multiplexes across town, wherein anybody can walk in and record their comment on the issues of the week or simply request a song on Red FM.

All the activities have been designed so as to reach listeners right at their doors! The Red Mike Gold Cabs and Float will travel across all major Malls, Housing Societies, Colleges and Hangouts of Greater Mumbai covering areas from Borivali, Kandivali, Malad, Goregaon, Andheri, Santacruz, Vile Parle, Four Bungalows, Bandra, Manish Nagar, Chembur, Ghatkopar, Sion, Matunga, Thane and Vashi.

Commenting on the campaign, Red FM Mumbai, Station & Marketing Head, Anuj Singh said, In a scenario where all radio station promise interactivity and engagement with listeners, RED MIKE distinguishes itself from all these promises. RED MIKE is not just about interactivity¦ it is literally AN EXPERIENCE touching all the senses of our listeners¦ where they look, feel, touch, listen and talk to the radio station directly.

Adding further, he said, Through the on-ground intitiatives surrounding Red Mike¦ We reach our listeners instead of them reaching us! It is this spririt of bringing alive the brand experience for our listeners that has hugely contributed to the leadership position of the radio station so far!

In tune with the sprit of Red Mike, the station also launches the ?‹?“Red FM Filmy Fry ?“ an attempt to bring the best of Bollywood for its listeners in true Bajaate Raho style. Red Filmy Fry will now invite 10 lucky listeners every week to watch the weeks latest release with Red FMs Filmy Fry experts, and give their reviews of the film on the Red Mike. Listeners can participate by simply SMSing FILMY to 58558.

Red Mike Campaign has taken a complete 360 degree approach, across outdoor, print, online, channel partnerships, on-air innovations and various on-ground promotions at direct consumer touch points weaving in greater interactivity with the listeners.