MUMBAI: Continuing its winning streak, Red FM Mumbai picked up two golds at the recently concluded WOW awards that celebrate excellence in Events, Entertainment and Live Experience creation. Red FM was the only entrant besides Mudra Group to pick up multiple golds at WOW 2011
Red FM Mumbai was awarded the gold in the following category
1-Small Budget On-Ground Promotion of the Year- Macchar Ab Tu Darr
Activation Program of the year by a Media Brand with an on ground connect- Malishka ka Jasoos
Red FM has been a regular at the winner's podium at WOW awards since the inception of the awards in 2009. Competing against the best event and media agencies in the country, Red FM has bagged accolades for its differentiated and engaging concepts and impeccable execution
Commenting on the win Rana Barua, Business Head- Red FM, said Red FM Mumbai is India's most awarded radio station, having picked up almost every industry award in the past six years. The secret to our success is that we try and embed ourselves in the lives of listeners and give them a chance to feel, see and interact with the brand even when they are not tuned in. Malishka ka Jasoos and Macchar Ab tu Darr combined the strengths of radio and on ground activation to reach out to Mumbaikers on a large scale and we are positively thrilled with this victory....
MUMBAI: Continuing its winning streak, Red FM Mumbai picked up two golds at the recently concluded WOW awards that celebrate excellence in Events, Entertainment and Live Experience creation. Red FM was the only entrant besides Mudra Group to pick up multiple golds at WOW 2011
Red FM Mumbai was awarded the gold in the following category
1-Small Budget On-Ground Promotion of the Year- Macchar Ab Tu Darr
Activation Program of the year by a Media Brand with an on ground connect- Malishka ka Jasoos
Red FM has been a regular at the winner's podium at WOW awards since the inception of the awards in 2009. Competing against the best event and media agencies in the country, Red FM has bagged accolades for its differentiated and engaging concepts and impeccable execution
Commenting on the win Rana Barua, Business Head- Red FM, said Red FM Mumbai is India's most awarded radio station, having picked up almost every industry award in the past six years. The secret to our success is that we try and embed ourselves in the lives of listeners and give them a chance to feel, see and interact with the brand even when they are not tuned in. Malishka ka Jasoos and Macchar Ab tu Darr combined the strengths of radio and on ground activation to reach out to Mumbaikers on a large scale and we are positively thrilled with this victory....
