MUMBAI: The Indian Readership Survey results are out and Radio Mirchi has emerged as the clear leader with a listenership of over 2 crores. Radio Mirchi's last week listenership is more than twice the listenership of its nearest competitor. Radio Mirchi thus delivers the largest audiences to its advertisers across the best (based on Market potential values) cities in the country. The results are proof of the sheer dominance of Radio Mirchi in the Radio space.

Radio Mirchi is the Number One station in 11 of the top 15 towns graded by population; in the 32 markets Mirchi is present in, its listenership is MORE than the combined listenership of the next 2 largest network players combined.

Mirchi literally rules the metros with a lead of 35% over the next competitor in Delhi, 27% in Mumbai, 46% in Kolkata and 21% in Hyderabad.

Radio has become an essential medium to cater to the regional markets because of its tremendous reach and coverage  As per the IRS report, in addition to being an overall leader, Radio Mirchi also dominates the Hindi speaking markets of North, West and East.

Thus, whether it Pan India company planning to reach consumers nationally or a regional client wanting to focus on a specific geographical cluster, Radio Mirchi delivers its advertisers the largest audiences.

Elated with the results of the report, Sujata Bhatt, EVP – Marketing and Strategy, said, We are delighted with this recognition by the IRS .The IRS as a planning tool is more accurate than some of the others as it is based on a very large and heterogeneous sample size. This makes the results more accurate and credible. Moreover, Radio Mirchi has always been considered by its clients and listeners as the most innovative radio channel – whether it is delivering programming content or advertising content through on air innovations and ground events. Thus, the approach of Radio Mirchi is that of a solution provider rather than a mere ad space provider. This qualitative leadership along with the quantitative dominance has enabled Mirchi to garner and maintain the highest share in the radio industry for many years now. We would like to thank our listeners for their support and will always strive to provide them content that is both engaging and entertaining...