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Press Release |  11 Dec 2008 14:25 |  By RnMTeam

Radio Mirchi 98.3 FM rocks! On & beyond airwaves

MUMBAI: Synonymous to words like leader, connect, best music, great entertainment, maximised reach, Radio Mirchi 98.3 FM, India's hottest Radio station is all set to give Delhiites another reason to enjoy each day of the season.

The undisputed preferred choice for its great music, innovative content and unique programming, the station has always earned recognition and appreciation across industries for its great marketing promotions and tie- ups – all of which have gone a long way to keep its listeners happy.

Adding to this effort, Radio Mirchi 98.3 FM is now gearing up to make each day of this season even more memorable and enjoyable. To keep IT'S HOT flame burning, Radio Mirchi 98.3 FM, in the recent series of tie–ups has associated itself with a bouquet of engaging and entertaining on ground activities such as college and theatre festivals, Christmas and New Year special carnivals etc.

Besides it's captivating on–air Mirchi programming, these brand associations will be aimed at entertaining listeners through various avenues and will also provide them a chance to participate and win passes.

Radio Mirchi has partnered with VIBGYOR 2008 (college fest of International School of Business and Media), BLITZKRIEG 2008 (ICFAI Business School), COBWEB 2008 (college fest of LHMC) and SPANDAN 2008 (college fest of Vivekananda College)  Through these associations the likes of Derek O' Brien visited the Mirchi Studio.The college students were also live on air with Mirchi RJs expressing their passion behind their efforts through the hottest station on the nation.

The list also includes theatre festivals like the Theatre Festival organised by Old World Hospitality - All About Women, Raj Rakht, 60 Seconds Deep, Sach...Juta...Namak and Christmas carnivals such as the Sunshine Kids Carnival and many more.

Expressing his opinion on the tie-ups, Srinivasa Shenoy, Cluster Head, Radio Mirchi said, Innovation and interaction are the two underlying themes which we work with. Radio Mirchi has gained its popularity not just because of what the station projects on–air but also because the brand has been appreciated for its combination of on-air and on-ground initiatives. Through our recent brand tie–ups, we are making another attempt to cater to various segments of audiences by associating ourselves with a different activity each time. We are confident that our initiatives will earn their due recognition once again....

Radio Mirchi 98.3 FM has been creating a lot of buzz in Delhi with its pioneering initiatives that have received an over whelming response such as Help Delhi To Help Delhi, Delhi HAlf Marathon, Return Of the Fachcha, association with Delhi Daredevils and more.