RnM Team    12 Jan 10 17:00 IST

MUMBAI: Radio Mirchi 98.3 FM, the hottest radio station in Chennai warms up to the New Year 2010 by being the most preferred choice of radio for the biggest events in the Chennai metropolis.

This year too Radio Mirchi is the official radio partner for the biggest and most coveted event in Chennai the  Chennai Sangamam 

What's more, Radio Mirchi is also the exclusive Radio Partner for the biggest magnum opus-"Aayirathil Oruvan," starring Parthi Veeran fame Karthi and directed by Selvaraghavan.

Radio Mirchi's rendezvous with hi-profile events does not just stop here. It has the privilege of being the Official Radio Partner for the upcoming inter-college cultural festival "IIT Saarang," the most prestigious college event organized by IIT, Madras.

Sandeep Sud, VP & Cluster Head, TN, Radio Mirchi 98.3 FM, said, The most basic principle of radio is its ability to localize the content to fit the market – Radio therefore offers the highest form of customized local content. Radio Mirchi has made this the corner stone of its content in every market including Chennai. Hence it would be appropriate to say that Radio Mirchi  98.3 FM  is the reflection of Chennai city and the wonderful spirit that embodies it. Chennai is a city that celebrates the old and new alike, the traditional and the contemporary and this is represented in the success of local events ranging from the Chennai Sangamam to the Chennai Marathon. The effortless integration of our content to events ranging from movie releases to cultural celebrations has made us the most preferred Radio Channel for association in Chennai !  We as a brand, would like to in the coming time, reinforce our association with the multi-facets of this grand city  by being a part of its varied expressions. "

Commenting on its association with Radio Mirchi, Mr. Sriram Bakthisaran of Dream Valley Corporation which produced the movie, Aayirathil Oruvan, said, ``We are delighted to have Radio Mirchi as our Radio Partner. Several promotional activities have been planned in coordination with Radio Mirchi. Special Interviews of Karthi, Reema Sen, Andrea, Parthiban, Director Selvaragavan and Music Director G.V. Prakash will be aired. A Special Premier show of the film along with the artists has also been organized in Chennai, Madurai and Coimbatore, for the winners of a contest that will run from 13th to 15th January 2010 on Radio Mirchi''.

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