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Press Release |  27 Feb 2009 14:17 |  By RnMTeam

Radio Mirchi 98.3 FM adds Zing to the weekday

MUMBAI: With dance obsession reaching frenzy across the country, Radio Mirchi 98.3 FM, India's hottest Radio station had tuned its listeners to the enjoyment mode for the forthcoming reality dance show �Jhalak Dikhla Ja' on Sony Entertainment Television. In an attempt to provide the much needed leisure break from their daily routines, the station had rolled out its interesting �Aaj New Kya Kiya' contest across Delhi and Mumbai exclusively for its listeners.

Announced early this week, the innovative �Aaj New Kya Kiya' contest facilitated all the listeners across Delhi and Mumbai to win exciting prizes and add spice to their daily routine. To avail the exciting opportunities of the �Aaj New Kya Kiya' contest, listeners had to message their name and contact details to Radio Mirchi 98.3FM to participate. Radio Mirchi then spoke to the participants and selected 15 lucky winners on the basis of the listeners' interest levels. They were further divided into three groups (5 members each) and each group got a unique chance to undergo Martial Arts training by Sadashiv of Krav Maga, special makeover by leading beauty & hair salon Javed Habib and Salsa dance training from dance maestro Shiamak Davar's troop respectively.

As part of the promotion, popular television actor Ram Kapoor visited the radio station to interact with the winners of �Aaj Kya New Kiya' contest.

Expressing his views on the programming initiatives, Sriram Kilambi, Cluster Head, Radio Mirchi, added, Radio Mirchi has conceptualized the �Aaj Kya New Kiya' campaign as a continuation to the spirit of providing wholesome entertainment to our audiences and thereby enhancing the enjoyment quotient in their lives. The initiative is an effort to provide a platform to our listeners to break free from their monotonous routine and enjoy themselves on a weekday as well. We are confident that our listeners will not only cherish these moments, but will also benefit under the expert guidance....

So all you listeners… keep listening to Radio Mirchi 98.3 FM for more exciting opportunities, surprises and events in the days to come!