MUMBAI: Radio Mantra 91.9 Fm has partnered with Zee News Ltd. in a drive to educate and enlighten masses on the significance of â€?Pure Water' under their newly launched initiative â€?Saaf Panni Swastha Bharat'.  The joint venture seeks direct engagement with its audiences on equipping them with the entire â€?Know-how' to safeguard water in its purest form.

The Campaign �Saaf Panni Swastha Bharat' would be conducted in 3 phases of acquainting masses with the worth, benefits and measures to restore �Pure Water' in phase I; Creating awareness concerning water borne diseases and methods to obtain clean water in Phase II; Conducting discussions and inviting suggestions to accentuate the value of preserving �Pure Water' in Phase III.

Speaking to us on the same, Abhishek Thakur, Brand Manager, Radio Mantra 91.9 FM said,... On our way to modernization we have certainly forgotten the very substance of our basic elements without which existence is impossible – water.... Taking for instance UP  where all major towns/states are settled around river Ganga, people pray/swear/mourn and survive around the river but still have been taking it for granted and have spare no means to spoil it's beauty and sanity. Initiatives like â€? Saaf Panni Swastha Bharat'  are waited for; I want to thank Zee News UP for providing us an opportunity to be part of such a drive where by utilizing our mediums we would urge the masses to contribute in their own way to this necessary and important cause....