RnM Team    11 Jun 09 11:15 IST

MUMBAI: Radio Mango91.9 concludes its big ticket on-air activity Radio Mango – Vodafone Reverse Quiz . Reverse Quiz is a first of its kind contest organised on-air. As the name says it's a reverse format of a normal quiz. The RJ gives an answer on-air and the listener has to frame the correct question for the answer.

Reverse Quiz is organised by radio mango in association with Vodafone in Kannur ,Thrissur,Calicut & Kochi. The total prize money for the event was over 5 lakhs in cash plus over 600 cell phones. The contest was for a month  . It was benchmarked at the top of the hour every hour from 8am to 8pm and has proved a fantastic cume building exercise for the network.

We at Radio Mango have always believed in innovative programming. Reverse quiz is a twist to the usual quiz format with the listener having to frame a question to the answer provided. This contest has received an overwhelming response and become a talking point in our markets... says Mr Ravi Nair , Programme Director ,Radio Mango 91.9.

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