MUMBAI: In its continuous endeavour to contribute to society, Radio City 91.1FM, Indias Leading Radio Network is observing World AIDS Day on December 1, 2007 arm in arm with Radio Cityzens across the nation. Reaching out to listeners to enhance AIDS awareness, the national FM brand is conducting a robust AIDS awareness campaign which includes community mobilization, fund raising and special programming initiatives.
The special programming line up across 14 of Radio Citys FM stations includes the airing of specially packaged informative promos and special capsules busting myths on AIDS along with on-air contests testing the listeners health-quotient. While the stations Radio Jockeys will cover ribbon tagging activities, awareness building camps across their respective cities through LIVE broadcasts, the stations will feature a slew of on-show guests starting right from those living with AIDS, medical experts, State Dignitaries and prominent personalities.
Commenting on the initiative, Mr. Rana Barua, National Head œ Marketing, Radio City 91.1FM said, As a condition looming large on humanity, every step towards HIV/ AIDS awareness counts. We, at Radio City, have always been at the fore to proactively involve our listeners and jointly contribute to the community we live in. It is very important that people realise that HIV/ AIDS awareness can not only help prevent this condition but timely identification can also help expedite the curative process.
Radio City is involving listeners through various community mobilization and fund raising initiatives so that they too can experience a sense of having contributed to the cause of AIDS awareness. Lucknows Radio City 91.1FM is conducting a week long campaign called ËœAIDS Se JUNG œ Celebrate Life which started from Nov 26 to conclude in a Signature Campaign at Fun Republic on December 1, 2007. To support this mission of celebrating life, the UP AIDS Society and HIV Global Fund Project of Population Foundation of India joined hands with Radio City.
Vadodaras Radio City 91.1FM is organizing a ËœWalk for a Cause rally on December 1, 2007 starting 8:30 AM onwards from Fatehgunj to Dairy Den Circle. Joining Vadodaras Radio Cityzens will be RJ Priyanka (Radio City Joyride), RJ Ashish (The Radio City Breakfast Show) along with the Radio City team. The rally will also be attended by the Vadodara Police Commissioner - Mr. Priyadarshini, Collector œ Mr. Rajiv Topno and Mr. P.B. Itare, Chief District Health Officer who join in as Special Guests.
Ahmedabads Radio City 91.1FM is reaching out to Amadavadis to enhance AIDS awareness through a Ribbon Tagging Activity. Ahmedabads favourite Radio Jockeys, RJ Khushi (The Radio City Breakfast Show) and RJ Nikky (Hum Tum) will spend the day interacting with students from H.L. Commerce College and H.K. Commerce College presenting them with Red Ribbons. To add to this, Radio City volunteers will conduct a fund-raising activity at these venues where proceeds of donations from Amadavadis would go to the Gujarat State Network of People Living with HIV/AIDS.
Surats Radio City 91.1FM is partnering Sardar Vallabhbhai National Institute of Technology (SVNIT) and Regional Transport Office (RTO) for conducting a Ribbon Tagging Activity. Listeners can catch their favourite Radio Jockeys, RJ Khanak (City Spice) and RJ Meghna (Hum Tum) from 6 œ 8 AM at SVNIT while RJ Leena (The Radio City Breakfast Show) and RJ Rayhaan (Radio City Joyride) would be at RTO from 11 AM œ 2 PM. All RJs will interact with Surats Radio Cityzens and present them with Red Ribbons.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
MUMBAI: In its continuous endeavour to contribute to society, Radio City 91.1FM, Indias Leading Radio Network is observing World AIDS Day on December 1, 2007 arm in arm with Radio Cityzens across the nation. Reaching out to listeners to enhance AIDS awareness, the national FM brand is conducting a robust AIDS awareness campaign which includes community mobilization, fund raising and special programming initiatives.
The special programming line up across 14 of Radio Citys FM stations includes the airing of specially packaged informative promos and special capsules busting myths on AIDS along with on-air contests testing the listeners health-quotient. While the stations Radio Jockeys will cover ribbon tagging activities, awareness building camps across their respective cities through LIVE broadcasts, the stations will feature a slew of on-show guests starting right from those living with AIDS, medical experts, State Dignitaries and prominent personalities.
Commenting on the initiative, Mr. Rana Barua, National Head œ Marketing, Radio City 91.1FM said, As a condition looming large on humanity, every step towards HIV/ AIDS awareness counts. We, at Radio City, have always been at the fore to proactively involve our listeners and jointly contribute to the community we live in. It is very important that people realise that HIV/ AIDS awareness can not only help prevent this condition but timely identification can also help expedite the curative process.
Radio City is involving listeners through various community mobilization and fund raising initiatives so that they too can experience a sense of having contributed to the cause of AIDS awareness. Lucknows Radio City 91.1FM is conducting a week long campaign called ËœAIDS Se JUNG œ Celebrate Life which started from Nov 26 to conclude in a Signature Campaign at Fun Republic on December 1, 2007. To support this mission of celebrating life, the UP AIDS Society and HIV Global Fund Project of Population Foundation of India joined hands with Radio City.
Vadodaras Radio City 91.1FM is organizing a ËœWalk for a Cause rally on December 1, 2007 starting 8:30 AM onwards from Fatehgunj to Dairy Den Circle. Joining Vadodaras Radio Cityzens will be RJ Priyanka (Radio City Joyride), RJ Ashish (The Radio City Breakfast Show) along with the Radio City team. The rally will also be attended by the Vadodara Police Commissioner - Mr. Priyadarshini, Collector œ Mr. Rajiv Topno and Mr. P.B. Itare, Chief District Health Officer who join
in as Special Guests.
Ahmedabads Radio City 91.1FM is reaching out to Amadavadis to enhance AIDS awareness through a Ribbon Tagging Activity. Ahmedabads favourite Radio Jockeys, RJ Khushi (The Radio City Breakfast Show) and RJ Nikky (Hum Tum) will spend the day interacting with students from H.L. Commerce College and H.K. Commerce College presenting them with Red Ribbons. To add to this, Radio City volunteers will conduct a fund-raising activity at these venues where proceeds of donations from Amadavadis would go to the Gujarat State Network of People Living with HIV/AIDS.
Surats Radio City 91.1FM is partnering Sardar Vallabhbhai National Institute of Technology (SVNIT) and Regional Transport Office (RTO) for conducting a Ribbon Tagging Activity. Listeners can catch their favourite Radio Jockeys, RJ Khanak (City Spice) and RJ Meghna (Hum Tum) from 6 œ 8 AM at SVNIT while RJ Leena (The Radio City Breakfast Show) and RJ Rayhaan (Radio City Joyride) would be at RTO from 11 AM œ 2 PM. All RJs will interact with Surats Radio Cityzens and present them with Red Ribbons.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
