Radio City 91.1FM celebrates Swarna Ugadi and Gudhi Padwa in Whatte Fun Style
MUMBAI: Radio City 91.1FM, India's first and leading FM radio station is all geared to spread the merriment and joyousness of Gudhi Padwa in Pune and Swarana Ugadi in Bangalore in �Whatte Fun' manner. Integrating the festive spirit Radio City 91.1FM RJ's will visit few lucky listener homes, conduct festive contests for the best �Gudhi' of the year, where listeners stand a chance to win exciting �goodies'.
Celebrating Gudhi Padwa, the 1st day of Maharashtrian New Year, Pune's Radio City 91.1FM gives its listeners a chance to win movie tickets and sweets through an exciting on-air contest that has been on from 21 March and will go on till 27 March 2009 from 7 – 11 AM on their morning show �Kasa Kaay Pune' with their beloved RJ Abhijeet. On this festive day, maharashtrians put up Gudhi's in their house as a symbol of prosperity and peace. Radio City will enhance this celebration with RJ Abhijeet inviting it's listeners to participate through sms.The most interesting responses will be chosen and the RJ will host a live show from the homes of 10 lucky listeners on this auspicious occasion day.
Marking the beginning of a new Hindu calendar, Bengaluru's Radio City 91.1 FM celebrates Swarana Ugadi, with a week long celebration on their morning show �Whatte Fun Mornings' with RJ Kiran, giving its listeners a chance to win Gold coins. From March 23 to March 28, 2009 listeners need to register via SMS and the RJ would invite them to play the on-air contest asking them to pin the Virtual Wheel created by the station with Bheeu (neem leaves) and Bella (jaggery).If the wheel stops at Chinna (Gold) the listener wins a gold coin and if it stops on Bella he would get 5 Kgs of jaggery.
In addition to this, taking the brand to its listeners, Bengaluru's Radio City 91.1 FM on March 27, 2009 will host LIVE shows from a Bubble studio set up at Garuda Mall. Joining this unique initiative will be a host of RJs – RJ Pradeep, RJ Rajesh, RJ Maya, RJ Vinayak Joshi and RJ Kiran, who will reach out to the cityzens of Bangalore and provide them with a chance to win Gold coins, while they also get to meet their favourite RJs.
