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Press Release |  15 Dec 2007 19:27 |  By RnMTeam

Radio City 91.1FM airs LIVE from Garuda Mall

MUMBAI: Bangalore's shoppers and Radio Cityzens are in for a weekend delight! Bangalore's Radio City 91.1FM is coming closer to the listener and broadcasting LIVE from their favourite Garuda Mall! Every Friday - Sunday, November 30 onwards, the FM station is going LIVE from 11 AM - 9 PM through a fully functional state-of-the-art studio set-up on the 1st floor in Garuda Mall.

This is the second consecutive year for this innovative initiative making Radio City 91.1FM the only private FM station in Bangalore to do a 10 hour LIVE on-air marathon from a mall. As part of this activity, City Spice (RJ Pavithra), You & Me (RJ Nanda), Joyride (RJ Aviva) and The Radio City Rock Show (RJ Saggy) will be aired LIVE from the premises of the mall. Listeners can drop by the studio for a meet and greet with their favourite RJs and register song dedications for their near and dear.

The FM station has also lined up interactive'Whatte Fun' games for listeners all day long. Listeners can participate in Kill Bill where one lucky Radio Cityzen gets to kill his bill i.e. shop and get his entire bill waived off! Another game - 91.1 % Discount allows lucky Radio Cityzens to have 91.1% of their bill amount written off. Bitti Oota, a fun'All you can eat' contest will have listeners compete to see who can eat the maximum number of idlis and panipuris in 91.1 seconds. They get to win exciting meal vouchers courtesy Radio City and Garuda Mall.

Commenting on the initiative, Mr. Rana Barua, National Head - Marketing Radio City 91.1FM said, "We greatly cherish the special bond we share with the Radio Cityzens of Bangalore and thank them for their enthusiasm and support! We at Radio City have always stepped ahead to involve our listeners and enhance their involvement with us. Our LIVE broadcast from Garuda Mall presents an excellent opportunity for us to be closer to the listener giving us unparalleled levels of interactivity with him."
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

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