MUMBAI: Spreading its 'Whatte Fun' wave in Pune, Pune's Radio City 91.1 FM is partnering with Brain Cell to host an absolute 'first-of-its-kind' event exclusively for corporates in Pune. In a quest to offer a refreshing change to all corporate professionals confined to their business routines, Radio City 91.1FM and Brain Cell are organizing a 'Corporate May King and Corporate May Queen' pageant spanning across corporate sectors of business. The response so far has been tremendous with about 2000 professionals participating in this trendyinitiative fashioned by the Pune's 'Whatte Fun' FM station!As part of this association, 15 lucky listeners will get the opportunity to win couple's entry for an electrifying Finale to be held at Sharao Lawns, Kothrud on May 10, 2008. These contest winners can witness Pune's corporate fraternity create a fashion statement and unfurl the latest trends while having the time of their lives! The 'Corporate May King and Corporate May Queen' pageant will integrate the 'Whatte Fun' element with unique rounds like Whatte Dance, Whatte Fashion and Whatte Fireworks and take the venue by storm with winners grabbing exclusive entertainment and fine-dining vouchers. The Pageant winners get to visit the Radio City studios and share a first hand 'LIVE' experience of a studio interview made complete with Pune's Radio City RJs.

Commenting on the initiative, Rana Barua, National Head Marketing and Programming, Radio City 91.1 FM said, "With most of Pune consisting of a young, driven workforce our aim is to reach out to these Corporate Punekars who generally have limited access to participate in such fun filled events due to their hectic work schedules. Participating in such interactive forums boosts employee morale tremendously and provides them with an apt platform for self expression! And what better way to accomplish this than in the Radio City Whatte Fun style!"