MUMBAI: Today PlusFourSix kicks off the non-commercial beta for Kiwi, Europe's first premium cloud based music service also offering music videos. Potential partners such as operators, handset manufacturers, retailers and media companies now has the possibility to try the service live in 20 countries throughout Europe.

The non-commercial beta includes a desktop client for PC and Mac as well as a mobile client for Android phones. An iPhone client as well as a TV interface will be available for the commercial launch later this summer. PlusFourSix has built one of the largest music databases in the world, with more than 11 million tracks and tens of thousands of music videos. Besides adding the visual element of the music videos into a cloud music service, PlusFourSix is also providing editorial playlists to enable a fast and easy way to discover new music and videos.

PlusFourSix provides Kiwi as part of their B2B business model and has closed deals with several distribution partners, which will be announced during summer. In some cases the service will be Kiwi branded and in other case partner branded and provided as a white-label service... says Jan Nordlund co-founder and EVP Business Development at PlusFourSix.

There are some great music services out on the market already, but we believe that the music video feature is adding a valuable key element to address the needs of today's music consumers. There will be a huge amount of consumers in Europe paying for a cloud based music service within the next 3-4 years. Kiwi is the enabler for any company wanting to grab their own share of that market.... says Niklas St??lberg, Chief Executive Officer.