Comments (0)
Press Release |  04 Mar 2011 14:03 |  By RnMTeam

Planet Sports launches its first ever Anthem on ICC World Cup

MUMBAI: Planet Sports in association with Indian Ocean launched the anthem India Wants to Play... as a dedication to the mega sporting event, Cricket at Ambience Mall, Vasant Kunj. With the Cricket fever around the corner, Indian Ocean & Planet Sports took this opportunity to exhort the whole nation to buckle up for this mega event. The song is a dedication and a celebration of the spirit of India and Cricket.

India wants to play is a rock ballad composition aimed to reach out to common people, to tell them that it is playing that matters not winning. The song is done by one of the most popular Indian Rock Band- Indian Ocean. The song is primarily in Hindi with only its main chorus line in English which says India Wants to play.... While talking about the cricket anthem, Indian Ocean said, Cricket is one game that our entire band members are in love with. We are crazy about not only watching the game but also playing it in our pastime even outside our studio. We are cricket loved nation, we immediately thought of dedicating a song....

Planet Sports, a retail brand of Future Group, is an authorized retailer for the support merchandise for ICC Cricket World Cup 2011. Its association with India wants to play... is the reflection of what they as a brand stand for. The song according to them is an engaging sentiment among the consumers  Mr. Ravdeep Singh, CEO of Planet Sports said, Planet Sports Anthem goes beyond cricket. Being a destination sports Superstore, our offerings are across sports categories like Racquet, Water Sports, Cricket, Soccer, Individual Sports and team sports. The lyrics and music of the anthem aptly conveys this and this goes as our CALL to all the sports lovers we wanted to celebrate the spirit of the game through this song India wants Play.... This thought sits perfectly on the concept of a Sports Superstore the likes of which hasn't been experienced in this country. The inspiration of Planet Sports lies in tapping in this feeling and encouraging & enabling all of India to get out there and play something.

The idea of INDIA WANTS TO PLAY is an evocation of our new found feeling for sport as a nation. Today people seem to have a much wider acceptance of sports and games than it was in the past, back when it was almost frowned upon and considered a distraction from more important things like studies. Today we are witnessing India's successes in the world of sport on a regular basis. Cricket is not just a sport for Indians. It runs through their blood so much so that if you one happens to walk through the bylanes of the country one would definitely watch the kids playing in bunch. This is the exact feeling that people behind the song intended to bring out to the world  India Wants to play as an anthem is a grand celebration in which we want all to participate. The feeling is a mere drop from the ocean of emotions.

Games