RnM Team    24 Jan 13 17:58 IST


MUMBAI:  Mahatma Education Society’s revered Pillai Group of Institutions introduces an all new intercollegiate festival called ‘Alegria – The Festival of Joy’, which will be held from 28th January to 1st February 2013 at the Dr. K. M. Vasudevan Campus, New Panvel. The fest will culminate with a unique celebration of Community Service Day on 2nd February 2013.

Alegria is a mega-festival that combines elements from previously organized individual college fests under the famous Pillai Group banner: i.e.: Xpressions (Pillai College of Arts, Commerce & Science), Pegasus & Impulse (Pillai Institute of Information & Technology), Kinesthesia (Pillai College of Architecture) and Sambhav (Pillai Insitute of Management Studies & Research). Alegria will be a great platform for students, from diverse academic backgrounds, to showcase their skills, talent and creativity. The mega college fest will attract over 40,000 students from across 250 colleges including engineering, architecture, management and commerce. The fest will record the highest footfall ever for an intercollegiate event in Navi Mumbai.

The festival includes several events under categories such as Literary Arts, Performing Arts, Fine Arts, Informals, Workshops, and Sports & Gaming amongst others. The fest will be an extravaganza for tech-savvy students as there will be many competitions focusing on the latest technology.

This is just the beginning, music lovers have a reason to rejoice as there will be sensational live performances by popular musicians including DJ Suketu, DJ Teenu Arora, DJ Kissh and renowned Romanian band, Akcent. The artist and event is been managed by 3rd Rock entertainment.

Commenting on the Algeria 2013 festival Mr. Aarnavv  Shirsat Chief managing director of 3rd Rock Entertainment says: the event will be managed in a very professional manner. For the very first time we have roped in an international artist Akcent to perform live for a college fest, the event will be marketed, publicized and executed on both ATL and BTL platforms.

A dash of glitz and glamour will be added by the presence of celebrities and socialites, out of which a few will be judging various events. Celebrity designer Neeta Lulla will grace the ramp with her own fashion show. Legendary footballer Baichung Bhutia has been invited to inaugurate the state-of-the-art multipurpose Synthetic Turf Field (a first for Navi Mumbai) at the Campus. Additionally, classical dancer Sudha Chandran, model and actor Sudhanshu Pandey, celebrity health expert Leena Mogre and noted novelist Murzban Shroff will grace the

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