MUMBAI: Entertainment, Media and Communications Company, Percept, today announced the �India for Peace' Concert, a Percept initiative supported by The Indian Television Academy (ITA) and STAR Plus, in memory of the dastardly terrorist attacks of 26/11 in India that appalled not just the nation but the World.

Pledging for harmony, the â€?India for Peace' Concert will be a LIVE concert held at the Andheri Sports Complex in Mumbai on Sunday, November 1, 2009. The â€?India for Peace' Concert will showcase performances from the cr?¨me de la cr?¨me of the Indian Entertainment industry, including stars from Bollywood, Television and the Indian Music industry. This concert aims to spread the message of peace, harmony and goodwill through the platform of Entertainment.

Many celebrities from Bollywood and the Television industry attested their support for the concert by attending the press conference held earlier today. The conference was attended by Dia Mirza, Sanjay Gupta, Yukta Mookhey, Rohit Roy, Sudhanshu Pandey, Suresh Menon, Roshni Chopra and Rupali Ganguly, to name a few.

Said Mr. Shailendra Singh, Joint Managing Director, Percept Limited, Global peace and harmony is the need of the hour. Internationally, countries support initiative such as �LIVE Earth' and �LIVE 8' and use the platform of entertainment to send this message to the entire world. �India for Peace' will be India's first large global initiative to spread the message of global peace through the means of Entertainment....

Shashi Ranjan, Convenor, Indian Television Academy, added, In this initiative, we enjoy the implicit trust and goodwill of the entire Entertainment fraternity, be it Films, Television or Music. Some of the biggest names from the industry will be involved in this collaborative effort to raise mass awareness for the necessity and importance of global peace and harmony. We have also received overwhelming support from the Corporate and Sports fraternity....

The �India for Peace' Concert will aim to attain a mass global reach through multiple broadcasting networks. In India, the Concert has an exclusive tie-up with telecast partner STAR Plus, India's leading Hindi General Entertainment Channel, thereby enabling the programme to reach out to a vast number of television viewers across the country.

Commenting on the association, Anupama Mandloi, Senior Creative Director, STAR Plus, said, The memories of 26/11 remain seared in our minds. We at STAR Plus, are committed to being an integral part of the �India for Peace' Concert, and wholeheartedly pledge our support to the initiative. The concert will be a poignant combination of music, solidarity and purpose....

The dastardly 26/11 attacks last year claimed hundreds of innocent lives across Mumbai's prominent landmarks. It was a grim reminder to the fact that citizens in India and across the globe need to keep a constant vigil and be on continuous alert against the growing threat of terrorist attacks. The platform of Entertainment offers one of the most effective and impactful means to convey a message to a large scale global audience and also helps to unify nations on the common cause of countering the growing menace of terrorism.