MUMBAI: Market leading mobile commerce expert NN4M has unveiled Android and Nokia versions of the highly successful Debenhams iPhone app.

The fully transactional iPhone retail app, which has already achieved 360,000 downloads since its launch in October 2010, has been reworked for both the Android and Nokia platforms by NN4M. A move that makes Debenhams (www.debenhams.com/app) the first major retailer to launch a stable of apps, the announcement also marks the company's determination to extend its m-commerce offering to users throughout the market.

Debenhams is the first of the major retailers to operate fully transactional apps across Android, Nokia and iPhone devices, and we're delighted to have played a key role in such an exciting project. The success of the initial launch in the Apple market has underlined not only that customers find the app-based shopping experience far more immersive and satisfying than traditional websites, but that consumers are increasingly keen to sample a similar experience irrespective of the technology they're currently using,... said Jonathan Heap, CTO at NN4M.

Developed in response to increased consumer demand, NN4M have reformed and customised the existing highly successful fully transactional Debenhams iPhone app. Versions of the software, which accounted for sales of nearly ?1million for the High Street retailer within 5 months of its launch, are now available on both Android and Nokia smart phone platforms.

Harriet Williams, Head of Digital Development for Debenhams added:

We tasked NN4M with developing Android and Nokia versions of our successful iPhone app to facilitate an expansion of our m-commerce offering. Having already seen 2.4 million shopping sessions and with 110,000 customers using the app more than five times, our iPhone app has more than proved its value and demonstrated the massive potential of providing a rich shopping experience across mobile platforms.

We have enjoyed a good working relationship with the NN4M team so far, and we're confident that the Android and Nokia apps will provide each of our customers with an excellent shopping experience regardless of their mobile handset, and ultimately deliver great results for us.... Williams continued.