Bangalore: Its year three in a row at the New York Festival for Nirupam Sonu, who launched his Creative & Production company, Idea Hub this year. In 2011, he is the only jury member invited from India to judge the Radio Programming and Promotions category.

The NYF Radio Program & Promotion Awards are judged by award winning Directors, Producers, Writers, Reporters, Program Directors and various other radio professionals from across the globe who volunteer their time. Nirupam joins 31 others from across the globe on the panel 

"We are extremely pleased that Nirupam Sonu is judging this year's International Radio Program & Promotion Awards  His stellar reputation and extensive experience in the radio industry is truly a valuable asset. Nirupam, who has been instrumental in launching India's biggest radio network, will join world class jurors from around the globe to select the 2011 Radio Awards Gold Silver and Bronze Award winners representing the 'World's Best Radio Programs(tm)," said Rose Anderson, Executive Director of New York Festivals International Radio Program & Promotion Awards.

The New York Festival attracts some the world's best work on radio and I look forward to hearing some remarkable creative. Each year, winners representing 74 countries are awarded and recognized internationally via NYF. Interesting trends always emerge each year with regional talent coming together on a reputed world platform... adds Nirupam Sonu - Director, Idea Hub.

Nirupam has also been part of the Promax jury and has a rich and varied experience in production and directing domains of TV and radio medium. He has made a mammoth contribution in the areas of creative, content planning and programming and is known to be a core strategist as well as a champion of innovations. He is one of those very few people in the industry exposed to all facets of content – planning, packaging, creative and programming 

The categories at NYF include The Gold, Silver and the Bronze Awards, presented to the world's best work in their presentation format. An unbiased jury decides the results keeping in mind international norms by which such a high-end awards platform is subjected to the final decisions by the judges. They will not judge entries from the country of their own origin but will qualify for taking a decision on submissions from the rest of the world thus allowing for a fair and just examination of talent that goes into the making and presentation of the matter submitted.