MUMBAI: 94.3 MY FM did its bit for the environment in a big way in the month of June. It launched three different initiatives in the cities of Jodhpur, Jaipur and Bhopal respectively to promote environmental awareness among the denizens.
In Jaipur, where MY FM was celebrating its third birthday, it decided to turn the Pink City of Jaipur ‘green’ with its MY Greenathon campaign and planted 3000 saplings in residential areas, NGOs and schools for special children.
In Jodhpur MY FM along with Videocon took up the cause of global warming. For this purpose MY FM innovatively utilised its popular regular show Music Ki Pathshal to drive home the green message effectively. Renowned environmentalist Dr. L. N. Harsh, who was awarded the Nobel Prize for his work on climate change, was invited on the programme to discuss the issues of global warming, a problem of our own making that we are grappling with globally. He explained the causes and effects of global warming and discussed the means by which the common man can help put an end to this universal phenomenon.
In Bhopal, MY FM celebrated the World Environment Day by airing information capsules urging listeners to go ‘green’. The on-air initiatives were supplemented with more out of the box green ground activities. 94.3 MY FM in association with Children Friends Association planted 5000 saplings in and around the city including prominent landmarks like Indrapuri, BHEL, Arera Colony, Kolar and MP Nagar. The association that has 900 members, had bought the saplings with their pocket money pooled for the purpose and have also taken charge of the upkeep of the plants. MY FM also gave away tree saplings at traffic signals. Mayors’ of each of the 17 cities where MY FM is present were also invited to plant saplings along with MY FM radio jockeys on the occasion.
“MY FM prides itself on being an environmentally conscious and responsible company. The green campaigns are among the several initiatives undertaken by us from time to time in all the seven states we are present to showcase our commitment to the environment, said COO MY FM Mr Harrish Bhatia “MY FM understands the need for educating the masses on environment issues. Environment is not a subject that can be handled by pockets of environmentalists, activists or the governments alone. The need of the hour is to take it out of the corporate corridors onto the streets. MY FM understands the powerful role that radio, as a mass medium, has to play in generating awareness. Several special initiatives were launched by us across our 17 stations on the occasion of World Environment Day, both on-air and off-air towards this end,” he added.
MUMBAI: 94.3 MY FM did its bit for the environment in a big way in the month of June. It launched three different initiatives in the cities of Jodhpur, Jaipur and Bhopal respectively to promote environmental awareness among the denizens.
In Jaipur, where MY FM was celebrating its third birthday, it decided to turn the Pink City of Jaipur ‘green’ with its MY Greenathon campaign and planted 3000 saplings in residential areas, NGOs and schools for special children.
In Jodhpur MY FM along with Videocon took up the cause of global warming. For this purpose MY FM innovatively utilised its popular regular show Music Ki Pathshal to drive home the green message effectively. Renowned environmentalist Dr. L. N. Harsh, who was awarded the Nobel Prize for his work on climate change, was invited on the programme to discuss the issues of global warming, a problem of our own making that we are grappling with globally. He explained the causes and effects of global warming and discussed the means by which the common man can help put an end to this universal phenomenon.
In Bhopal, MY FM celebrated the World Environment Day by airing information capsules urging listeners to go ‘green’. The on-air initiatives were supplemented with more out of the box green ground activities. 94.3 MY FM in association with Children Friends Association planted 5000 saplings in and around the city including prominent landmarks like Indrapuri, BHEL, Arera Colony, Kolar and MP Nagar. The association that has 900 members, had bought the saplings with their pocket money pooled for the purpose and have also taken charge of the upkeep of the plants. MY FM also gave away tree saplings at traffic signals. Mayors’ of each of the 17 cities where MY FM is present were also invited to plant saplings along with MY FM radio jockeys on the occasion.
“MY FM prides itself on being an environmentally conscious and responsible company. The green campaigns are among the several initiatives undertaken by us from time to time in all the seven states we are present to showcase our commitment to the environment, said COO MY FM Mr Harrish Bhatia “MY FM understands the need for educating the masses on environment issues. Environment is not a subject that can be handled by pockets of environmentalists, activists or the governments alone. The need of the hour is
to take it out of the corporate corridors onto the streets. MY FM understands the powerful role that radio, as a mass medium, has to play in generating awareness. Several special initiatives were launched by us across our 17 stations on the occasion of World Environment Day, both on-air and off-air towards this end,” he added.
Gadda da Vida is the lounge bar at the recently opened Novotel Mumbai Juhu Beach. Designed to carry a feel of the psychedelia of the 1960’s, Gadda da Vida takes its name from Details...
Gadda da Vida is the lounge bar at the recently opened Novotel Mumbai Juhu Beach. Designed to carry a feel of the psychedelia of the 1960’s, Gadda da Vida takes its name from Details...
Gadda da Vida is the lounge bar at the recently opened Novotel Mumbai Juhu Beach. Designed to carry a feel of the psychedelia of the 1960’s, Gadda da Vida takes its name from Details...
