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Press Release |  22 Jun 2009 14:00 |  By RnMTeam

My FM, NDTV Imagine enter exclusive tie-up for 'Jyoti'

MUMBAI: My FM has entered into an exclusive tie-up with NDTV Imagine and invited the lead actress Sneha Wagh of the channel's popular prime time show Jyoti to the studio. Ms Wagh participated in MY FM's famous show MY Cappuccino.

Two days prior to the chat show with Ms Wagh, MY FM ran an innovative promotional campaign on its woman specific show Khichdi wherein RJ Jia posed a few questions about the serial Jyoti to the listeners. The lucky few with the correct answers were invited to MY FM studio to meet Ms Wagh in person. The contest drew huge participation from MY FM regulars in Bhopal.

On the day of the chat show with Sneha, MY FM studio was overflowing with enthusiastic fans waiting to meet her. Sneha happily interacted with all the MY FM lucky winners, invitees and RJs. Some fans had brought sweets and confectionary for their favourite star.

It was a fun-filled day and the RJs and the audience enjoyed their outing with Sneha at the MY FM studio. Some listeners personally thanked MY FM for making it possible for them to meet their star.

Commenting on the overwhelming response, Ms Wagh said: I am grateful to my fans in Bhopal for making me feel so loved and special. Indeed, this has been my best experience so far and I will always treasure the memories of this city and the people. MY FM Bhopal deserves my special thanks for giving me this wonderful opportunity to get close to my fans here....

MY FM COO Mr Harrish Bhatia commenting on the development said, Our exclusive tie-up with NDTV Imagine proves that MY FM is now recognised as the best radio station for reaching a wide base of the target audience. The overwhelming response to the show has strengthened our view to host more such interactive programmes for our listeners....

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