MUMBAI: Continuing the festivities this season, My FM has brought an exciting opportunity to its listeners with an innovative activity titled �Laakhon Ki Chori'. Through this activity MY FM is giving listeners the chance to quite literally steal away Lakhs of Rupees so they can �Jiyo Dil Se!' with MY FM this season. The exciting new MY FM's �Laakhon Ki Chori' is inviting participants from Chandigarh out in the open to crack the code of a safe loaded with money.

Laakhon ki Chori is being held through an on-ground activity in DLF city Centre, IT Park, Manimajra where MY FM's safe, loaded with money, is kept throughout the day and participants gets a chance to try their luck at breaking open the safe and walking away with the cash. This activity is aimed at engaging the wonderful MY FM listeners and all other residents of the city who will get an opportunity to enjoy MY FM's festive season excitement. The activity will also be promoted on-air by RJs who will assist the listeners is this �Laakhon Ki Chori'. The participants would be given hints to decipher digital codes which they can use to crack open the safe full of money inside.

This week long activity started on Sunday, November 22, 2009 and listeners can come and try their luck at the selected venues for the activity  

Commenting on this innovative activity 94.3 MY FM Synergy Media Entertainment Ltd COO Mr. Harrish M. Bhatia said, Reinforcing our brand proposition of Jiyo Dil Se! My FM is giving an opportunity to its listeners to take away loads of money through a simple yet fun activity. We have planned this activity to mark the beginning of the festive season as people get in the groove of celebrations. MY FM listeners are definitely going to have a blast in this legalized �Laakhon Ki Chori'!...